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Since starting with the balletin 2006, 32, has developed innovative marketing strategies to bolste r show attendance - especially amonvg the young professionals crowd. Hauser tackles everything from media interviewas to worldpremiere parties, packages with locao restaurants, e-mail blasts, advertising and direct mail for the balle t and its education A recent success is using the Web to tap into the YouTub generation through "webisodes," mini Web-based dramatic episodeds promoting the ballet's performances. Victoria Morgan, artistic has seen the passion Hausefr brings toher job.
"Since Barbara has been in chargweof marketing," Morgan said, "the exposurs and awareness for Cincinnati Balletg has broadened exponentially. Her ability to connect the balle to young andestablished professionals, the Hispani c and African-American communities has been impressive." A 1998 graduat of in communications, Hauser started her career developingf press plans as accounft manager for a loca l agency. She then joined the as directordof communications. The fun part of her job, Hauser is seeing the payoff fromher ideas.
"Ift excites me that because of whatI do, more and more peopls are learning about ballet and having that cultural I work where the dancers so I see their blood, sweatf and tears every day. I love to help get an audienc for them." Hauser was a founded and is now an emeritus advisory committee member ofthe 's One Worlfd Wednesday program, where she helped attract up to 1,000 people to events. She chairws Second Sunday on Main, a festival in as well as YP Wired's "Sounding aimed at connecting young professional and business Adowntown resident, Hauser grew up in the youngest of three Stepping up and getting involved is part of her nature.
"Ir there's something that interests me, I don't just want to hear about it, I want to It's really about connecting to the community." -- Lisa Daumeyer, Courierr Contributor
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