Crate & Barrel

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Crate & Barrel, based in Northbrook, Ill., confirmede May 27 that Atlanta is one of the metr oareas it’s scouting for potential locationxs for CB2. First launche d in Chicago, the CB2 concept features contemporary furnishingw at lowerprice points. The merchandise, whic h includes sofas, hand-woven convertible beds and a broader selectionb of eclectichome décor, is focused more on the younger generatioh of American consumers that rent apartments and small urbahn lofts. Besides Chicago, privately owned Crate & Barrel has rolled out CB2 in New Yorkand California, includinb a new store in Los Angelea that opened in April.
Another CB2 is slatefd to openin Miami’d South Beach later this year, a Crate Barrel spokeswoman said. In all, Crate Barrel has launched just six CB2 Inrecent years, CB2 officialsa have been focusing on new locations in Southern California. The company tends to locate in areasdwith high-profile regional shopping centers, lifestyle centerxs and freestanding sites. CB2 officialsa have been looking in densely populated areas with an averagw household income in excess of Its prototype store isabout 12,000 square feet.
While Crate & Barrel woulsd not confirm what parts ofAtlanta it’z been considering, sources familiar with the searc h say it’s focused on Midtown and West where new residential and retail redevelopmentr projects are still under way. In Daniel Corp. and are developing 12th Midtown, a $2 billion mixed-use projecgt built on a site that several years ago was little more than an Atlantz nightclub and a couple of parking Daniel and Selig Enterprises have made a presentation to official s from CB2 in recent according to sources familiar with the The projects will eventually feature more than 3 millionn square feet of residential andcommercial space.
CB2 would be the firsg national retailer to locate on the Midtown a section of Peachtree Street that economic development boosters hope will eventually become a retai l destination much like Madison Avenue in New York City or the Magnificent Milein Chicago. Daniel’s and Selig project is meant to be a cornerstonee of theMidtown Mile. However, ’s Colont Square and Jamestown’s 999 Peachtree will also be key along with 1100 Peachtree and1180 Peachtree, to a lesse r extent, brokers and developers said. CB2 could be an importantf catch for theMidtown Mile.
Developers, really need to land a much larger anchore store to give theconcept momentum, said Maranda Walker-Dowell, a senior director with CB .’s retail services group. Barney’s, which has a co-op stord in Buckhead’s Phipps Plaza, has been scouting the area in the past year to18 “The Midtown Mile needs an anchodr store to start creating that critica mass of retail,” Walker-Dowell said.