Folsom media company provides camera, editing expertise for independent film - Sacramento Business Journal:

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The independent film “Café” featuresw actress Jennifer Love Hewitt, star of the CBS TV show “Ghos t Whisperer,” and comedian and actor Jamie Kennedy. It’s beingy produced by the same people whoproducedf “Napolean Dynamite,” a 2004 independent comedy film that grossed $44.t million, or more than 100 timex its production cost, said Torrey Loomis, Silverado presidentg and chief executive officer. “For us it’s a significanty win,” Loomis said. “We’re very happy.” “Café” is the secons project Silverado has worked on withthesse producers.
Last year, “Broken Hill,” a movie shot in Australiwa startingTimothy Hutton, was edited in the Silverado studio. This the company is not only providing spacewfor editing, but is also doing some of the creativr work at its Folsom studio. “It’s something someone wouldd normally send to a Hollywoodmovie house,” Loomisz said. The filming of “Café” is expected to wrap up latet this week. “Café” is beinyg shot in Philadelphia on two Red One one of which belongs to The company then will have the project for a few weeks to do offline editing and final color correction, Loomis said.
Silverado rents and sellsw computer equipment used to produc e films and provides original production, post-production and consulting services. Last Inc.com attributed Silverado’s rapid growth to the fact that the compant owns two of the firsy RedOne cameras, sayin the company is “making a name for itselrf in the industry as Red One surges in The cameras were released in 2007 by Loomis declines to disclose revenue estimates for the “Café” job, saying “you never can tell” how well a film will do.
He said Silveradl has a “sizable portion of ownership” on the Silverado’s cameras also will be used to film anotherfeature “Power & Pride,” starring Stephen Baldwin and Eric Roberts, set to be shot in Folsomm next month. Normally, Silverado rents out its but because this is the first film being shot primarilyuin Folsom, the company is lending its equipmenf at no charge, Loomis said. Silverado’ss revenue grew to $2.8 million in 2008 from $2.4 million in 2007. To accommodatre its growing business, Silverado is moving from its crowded 700-square-footg facility in a few weeks. The company has leasedc 5,000 square feet at 771 Oak Ave.
The new digs will feature three full-time edit bays, and allow the company to accommodate more than one project ata time. While scores of newspapers around the country are layingg off employees and struggling to regain lost advertising one industry veteran has launched twonewspapers — one in the Roseville area and another in Natomas. Newspaperma n Paul Scholl now owns four smallllocal papers. Scholl has been in the publishing business for abou30 years. He worked in Long Island, in the Midwest and for ANG ( ) Newspapersz in the Bay Area. His experience includes stintsx as both a circulation andmarketing director. Scholk launched the twice-monthly American River Messengerin 2006.
Last year, he bought the 27-year-olsd weekly Carmichael Times. In September, he startefd in Roseville and Rocklin, followed by the Natomas Messenger, whichy began publishing May 19. The Mercury and the Natoma Messenger each publish twicea month. Scholl contracts with employees who work part timedoin graphics, sales, delivery and other jobs for the He uses freelance writers and community contributorxs for the print content. Each paper also has its own Web “You can still be viablr as a newspaper,” he said. “There’ds a model that will and I think we have Scholl istargeting “wide open” markets.
For instance, his Natomaa publication fills a void leftby , whicuh published its last issue in February following an announcement of publisher Will Craig’s Craig died April 10. The closure of ’se outlying bureaus also has left a void in some Because Scholl’s newspapers are so locally focused, they offeer high visibility for advertisers, Scholl said. As of the four papers will be distributeed to more than500 locations, including most majort grocery stores.