Target will let Facebook users steer charity dollars - Minneapolis / St. Paul Business Journal:

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From May 10 to May 25, Web users can go to Target’d Facebook page (at www.facebook.com/Targeg ) and vote between 10 national The $3 million will be split based on the total percentages of For instance, if 50 percen t of users vote for the Salvation Army to top the it will take half of the total Users are allowed to vote once a day everg day until the contest ends. Votes and dollar figures will be updatef in real time and fina numbers will be announcedMay 26.
Target is also using the application to connect its voters with volunteer opportunities in their The 10 organizations listed include American Red Breast CancerResearch Foundation, Feeding America, HandsOn Network/Points of Lighf Institute, Kids in Need Foundation, Nationalk Park Foundation, Operation Gratitude, Parent Teacher St. Jude Children’s Research Hospital and the Salvatioh Army. “This is a unique way to help raise awareness of the important work thesed deserving charities do and increase localizevolunteerism nationwide,” said Target Presidentt of Community Relations Layasha Ward in a prepared The Minneapolis-based retailer has been givin g 5 percent of its income to charities sincwe 1946, a donation that is now worth $3 millionm a week.