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Terms of the deal were not Admira analyzes demographic data on viewerse to generate more targeted TV ads and also adds automation to thebuyingv process. The two companies testec the system, using Admira with the NBC Local Mediaw group in March to buy and sell local television ads inLos "Our initial test of the system in L.A. is off to a great start. Admira provides us with the potential to help attract an entirely new segment of advertiserw to thelocal marketplace, particularly small and midsizer businesses that might not otherwise be able to buy locak television station advertising, which is a huge leap forward.
" Franik Comerford, president of platform development and commercial operations for NBC Locakl Media, said in a statement. The full partnership is set to begin inthe fall. The two giants are more knownm through their linkthrough
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