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According to the new report, Facebook usersa logged 13.9 billion minutes on the site in making it the most popular social networking site onthe Web. was the second most popular sociall networking site with about 5 billion minutes spent loggefin April. Twitter logged roughly 300 million minutes, and LinkedIh about 202 million. According to the Nielseh study, total minutes spent on sociakl networking sites has increased 83percent year-over-year. Twittere had far-and-away the fastest growthn over the pastyear -- with abougt 37-times more minutes spent on the site in April 2009, compared to April of last Facebook also posted rapid growth, with a seven-fold increass over last year.
“We have seen some major growth in Facebook during thepast year, and a subsequent decline in MySpace. Twitterd has come on the scene in an explosivre way perhaps changing the outlook for the entire saidJon Gibs, Nielsen vice online media and agency insights. “Thee one thing that is clear about social networking is that regardlesas of how fast a site is growing or how bigit is, it can quicklyu fall out of favor with While Facebook has become the top dog in the sociap networking space, MySpace is the leadefr in online video. With 121 milliomn video streams, MySpace.com was the No. 1 socialp networking destination when ranked by streamds and total minutes spentviewing video.
MySpace visitorsx spent 384 million minutes viewing videok onthe site, with an averagd of 38.8 minutes per viewer. In comparison, Facebooik visitors spent only 114 million minutes viewing vide oin April, with an average of 11.2 minutes per video The Nielsen Co. is a global information and media company specializinvg inconsumer information, television and othet media measurement.
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