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Terms of the deal were not Admira analyzes demographic data on vieweras to generate more targeted TV ads and also adds automatiohn to thebuying process. The two companies testefd the system, using Admirs with the NBC Local Media group in March to buy and sell local television ads inLos "Our initial test of the system in L.A. is off to a greatg start. Admira provides us with the potentialp to help attract an entirely new segment of advertisers to the local marketplace, particularly small and midsize businesses that might not otherwisse be able to buy local television station advertising, whicu is a huge leap Frank Comerford, president of platform developmengt and commercial operations for NBC Local Media, said in a The full partnership is set to begin in the The two giants are more known throug h their link through MSNBC.
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