E Ink to be bought for $215 million - Boston Business Journal:

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“Combining E Ink and PVI createss a single public company that is dedicatedc toelectronic paper,” said Russell J. co-founder, President and CEO of E Ink Corp. “Witj a common ownership structure, we can get close r to customers aroundthe world, streamline the supply chain, and speexd up new product development.” E Ink has raisedf more than $150 million, mostly from a group of strategic investor that include newspaper publisher , (NYSE: MOT) and INTC). Sony Corp. SNE) and Amazon.com Inc. (Nasdaq: turned to E-Ink earlier this year to providre the displays fortheir e-books — the Sony Readert and the Amazon Kindle 2.
E Ink’s producrt is a thin and flexible film packed with The molecules can be manipulateds to produce imagesand text. It looks much like a printede page. The 12-year-old company’s revenue has grown exponentially, placing it in the top 10 of the BostohBusiness Journal's 2008 list of the fastest growin private companies in Massachusetts. E Ink posted revenue of approximatelgy $41 million in 2008, a more than 140 percen increase overthe $17 million in revenue it saw in 2007. It’zs seen revenue growth of 720 perceny over the past three A big increase in business came in July 2007 and was drivejn by the marketing push of Sony arouncits Reader, Wilcox said.
By the end of that Sony released an updated version of the Readefr and Amazon released the firsyt version ofthe Kindle. The including the latest version, has enjoyed some popula r press and endorsements from includingOprah Winfrey. In the processw the e-book as gained marketshare. Today e-bookw have about a 3 percent market “E-books have moved from something everyoned was skepticalabout ... to now if you get on an you have pretty good chance ofseeing e-bookx being used in the aisles,” Wilcox said in a recen t BBJ interview. The road map for 2009 includews e-books with different size The big market at the moment is Wilcox said.
But that could mean spreading into the realms of textbooksand newspapers. Wilcox said the company will add some jobs to keep apace with probably between 10 to 20 positionsethis year.