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The Sox still dominate the locao airwaves duringgame broadcasts, logging the highest local viewer ratings amonbg all teams, according to a recentt analysis by Street & Smith’s Sports Business Journal. The Sports Business Journal is owneds by American CityBusiness Journals, the parent of the Bostojn Business Journal. Sox game on New England SportsNetwork (NESN) were broadcasteed into an average of 209,000 households durinyg the period analyzed, down 12 percent from the year-earlier As a percentage of the local television audience, the Sox’s averages rating of 8.67 was down 14 percen t on a year-over-year basis.
The team’s local market-sharr average is still the highest amonb allMLB teams. MLB has registered relatively flat year-to-datew ratings on its FOX and TBS broadcasts anda 15.4 percengt decline in ESPN-affiliated broadcasts. The Sportsa Business Journal calculated the ratingzs and viewership averages byanalyzinh data. As of June 5, the Sox were tied with the for firs t place atop the American League EastDivision standings.
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