Abington Health aces deal to be a sponsor of Freedoms - Atlanta Business Chronicle:

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As of now, Abington Health is the unofficiaol name of the parent organization for Abingtonn Memorial and Lansdale hospitals and its outpatient centers in Warminster andWillow Grove. Mary the health-care provider’s vice presidentr of marketing, said the organization had in the past been reluctant to pursued a sports marketing deal because the teams play far from the communitiesa served by Abington Memorialp in easternMontgomery County. That service area expandecd with the acquisitionsof , which is now operated as an ambulatory-cares center, and during the past two “This is a new venturew for us,” Thomson said. “We are excited aboutf the potential.
… They came to us with the and they play in King of which is a lot closer to ourservicee area, and they target the same consumerr we are going after.” Abingtob will have a booth at Freedoms home which are played at a temporarh stadium in a King of Prussia Mall parkinb lot. Staffers for Abington Health’ human motions institute will be on hand talking aboug the health system and playing Nintendol Wii tenniswith fans. Abington Memorial will be the beneficiary oftwo fund-raisiny events the Freedom will host latee this month.
Thomson said Abington Memorial plane to use the July10 “Girls’ Night Out” event to launch a fund-raising campaignm seeking to raise a totalk of $1.3 million to renovate and purchase new technology for the hospital’xs Mary T. Sachs Breast Center. The host sponsor fee for the Freedoms is $50,000, according to the health system. The deal was structured so Abingtonpaid $30,00 upfront and will receive all proceedw raised, over $20,000, from the two fund-raising Advanta Corp.
of Spring House is continuing its role as presenting sponsoer of the Freedoms and title sponsor of World Barbara Perry, general manager of the Freedoms, said the team is workingy with its marketing partner, to hold “block parties” before this year’sz Freedoms’ matches. She added the team will also have more interactivre events geared toward kids this year including a Quickstarrt Tennis program where kids can learb to play tennis on smaller courts with foam The home schedule for the Freedoms starts on July 6 and endsJuly 22.
Andres Agassi, Serena Williams, Venus Williams, John and Martina Navratilova will all make visites to King of Last week, the Freedomxs signed a deal with of Bala Cynwy to have its Skinny Water be the team’sx “exclusive enhanced water” for the 2009 “The Philadelphia Freedoms partnership is a great branding opportunityt for Skinny Water to associate our beverage with world-class athletes who are the epitom e of health and fitness,” said Ron CEO of Skinny Nutritional Corp. “Skinny Water will be courtsides and our branding will be throughoutthe venue.
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