DownEast makes California debut at Galleria - Sacramento Business Journal:

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DownEast Basics, a Salt Lake City chaih with more than40 stores, marketsa itself as an “affordable fashion” retailer. Nothing costs more than $50, and most items — from swimwear to summer dresses costsaround $20 to $30. The Roseville store’es first weekend exceeded the company’s projections by 25 Based on the initialsalesw results, DownEast Basics very much wants to further expand in and is pleased it launched its first Californi a store in the Sacramento region, a spokeswoman said. CEO Klane Murphy, who livefd in El Dorado Hills from 2000 to figured Sacramento-area consumers care about but also are cost conscious.
He also likes the populatioj growth this region has experienced over the past Testing outthis area’s interest, Murphy sent the retailer’d catalog to all his wife’s local His wife also introduced her friendd to the product line at a local party she hostecd with more than 50 women. Basesd on the sales at that party, “we knew we had a producf that resonated with the local communityh herein Sacramento,” Murphg wrote in an e-mail. A franchise is comin g to the Roe Building, the mixed-use building builgt last year at 5th and G streets indowntown Davis. The Aventura, Fla.-based chaib of body and facial waxing centers willtake 1,49 1 square feet.
The franchisees are readyin the space for an opening in afew months. On the first floor, European Wax Center will join a Duramed medicakl supplies store and Barista Brew Two retailspaces remain: one of 925 squarre feet on the corner, and another of 1,227 squared feet, said Shaun Morrow, the landlord’s broked with the Terranomics division of . The eightf residential condos on the second and third floorsall sold.
In February, European Wax Centerr area developers told the Businesa Journal that they planned to open at leasty a dozen locations in the The company already has two stores in at Renaissance Creek shopping center and at The Broker Scott Carruth of CB Richardf Ellis represents European WaxCenter locally. Vending machinde dispenses wipes, pacifiers Westfield Galleria at Roseville will be one of the first malls within the Westfiel d chain to get a custom vendintg machine withbabycare supplies. in Corona announced Thursdag that it is placing its Baby Stations vendingb machines in Westfield malls acrossthe state, starting July 15.
The goal is to place these vending machines with baby necessities in Westfieldx malls nationwide within eight months to a AVT says. A piloy project for Westfield, the venting machines carrt feeding products, toys, first aid items, baby bottles and pacifiers. “This bringz peace of mind to familiea knowing there is a convenient and accessible solution forevery baby’s need,” Shannoh Illingworth, AVT founder, said in a news release. The malld that install the Baby Stationz benefit becauseparents don’t have to stop shopping when they discover they left home without some essential baby she said.
Baby Station machines are hard to withtheir blue-and-black color scheme and bold graphics. They contain a widescreen LCD display to stream informatiobn and video feeds about the productsa contained in thevending machine. , a chaih of gyms that entered this market sixyears ago, is expandint to Woodland. Fitness 19 will take 7,509 square feet within Sycamore Pointew shopping center at Main Streer andPioneer Avenue. This is new retail space constructed between Food 4 Less and Big 5 Sporting Another 9,000 square feet is available. The gym is expecterd to open inthe fall, said who represented the landlord in the Fitness 19 has five other location in the region.